Huge Audiences
There is no denying that the Internet presents us with a huge marketing forum in which to present our services and goods. Given the direction that today's technology is taking, the web will more frequently be accessed by means other than the traditional Desktop or Laptop. This shift in the way we access the Internet will prove most significant to videos online. The importance of videos online exploded with the introduction of YouTube and now as today's TVs become Internet compatible its apparent the future of online video is on the verge of exploding once again and this time into our lounge rooms.

Cost Effective
Online videos allow for an excellent marketing alternative to television and at a fraction of the cost. Where as television commercials you pay for air time and it is a blanket marketing forum, meaning you are marketing your product / service to non specific demographics (meaning everyone). Generally people who view videos online are people who are interested in that specific topic / product / service. Online videos in most cases can be uploaded on to sites such as YouTube for free and allow for interested viewers to access them 24/7.

Links to your site
An online video allows viewers to immediately seek further information, make appointments or make online purchases of a product(s) after viewing the video. Videos online can link to websites or be in bedded in web pages containing further information on topics / products / services.

A Personal Touch
For trade and personal services it allows potential customers an opportunity see and hear what you are like before visiting you in person. This is proven to create a sense of security and increases probability of employment. It is also often useful to use online videos to create an identity that relates to a specific product.

Conclusion
Listed above are only a few of the many benefits to online videos. The reality is that online video presents us a huge and ever growing marketing median where small business can now get themselves out there and market themselves alongside the big boys.